Remember the days when artists strived to express their own voice through a creative sound? When record labels relished the introduction of unique talent with something new to offer? Far be it from me to pretend I know better than today’s label execs, but I’d love to know what study they’re using to justify all the homogeny. While there’s risk in creativity, the alternative is to recycle, which in the end may be cheaper and safer, but certainly not better quality.
Sadly, Chris August is but the latest example of this tedious trend. A self-taught pianist, guitarist, and producer, the singer/songwriter from Dallas, Texas certainly seems positioned to bring something fresh to the Christian pop scene, having worked with Brian McKnight, Jessica Simpson, Ryan Cabrera, and even opened for Ashlee Simpson on tour.